By Carey Boothe
A few years ago, pop-up windows were all the rage in Internetmarketing. It seemed that every time one opened a web page theywould be bombarded with offers for this or that. It had gottento the point where surfing the Internet was almost like playinga video game; when the ads would pop-up one would try and closethem out before another one came. This is precisely why we haveseen the decline in the use of pop-up windows on the Internettoday; surfers simply do not even look at the pop-ups anymore.They close the windows out before even reading the ad. Veryoften, a surfer will even leave your site if there are too manypop-up ads. They simply do not want the hassle of closing thosewindows while trying to obtain the information that your sitehas to offer. This information, while valuable, is not asvaluable as the surfers time. Studies have shown however, thateven with these set backs, pop-up windows are still an effectivemethod of Internet marketing.
Is there some way that pop-up windows can be less irritating andstill be effective? Yes! What if the pop ad were seen uponexiting your site instead of entering? This would allow thesurfer to obtain the information that they need from your site,feeling that they were able to come and go quickly without beinghassled by other ads and offers all the while making the surferhappy. You have left the surfer with a positive attitude andtherefore are more likely to respond to the pop advertisement.This is being accomplished more and more by using what is beingcalled pop-under windows. When the surfer comes to your site,the ad is opened discretely behind the your web page. Then, uponleaving your site, after obtaining all the information that theyneed , will see the ad and therefore be more likely to respond.Since the surfer has the information, he has achieved hisobjective and is now open to do other things; ideally respond tothe pop under advertisement.
Not all pop-windows are created equally. There are some thingsthat you can do to make your pop-windows, whether pop-up orpop-under more effective. The pop-window should be easy to“escape” from. If the surfer does not want to see the add, buthas a hard time closing it out, they will likely becomefrustrated and could leave your site all together. You shouldeither use a button to that will allow the surfer to close thewindow or be sure that the “x” is easily visible. Another goodidea is to use a script that utilizes cookies. Cookie willprevent pop-windows from overloading the surfer since you candecide the frequency of the pop-windows, rather than each time apage is opened. Also be sure that there is no more than onepop-window per page.
When creating a pop-window, you will be asked to fill out ashort information form, select the length of cookies, and choosethe layout of the pop-window. When choosing the design of thepop-window, you can increase the effectiveness by creating alarge headline that includes benefits that will be mostappealing to the customer. You should also consider usingincentives and lastly do not ask the customer to read a long anddrawn out advertisement. Keep the message simple yet powerfuland your pop-ads will be sure to generate profits for your site.
Article Source: www.ArticlesBase.com
